For what seems like the first time in ages, I have a product review for you today.
If you’ve ever stumbled across my Instagram or read this post, you’re bound to have noticed that my hair is mostly brightly coloured. I’ve been a Renbow Crazy Color user for years (after a falling out with a Stargazer dye) but while wandering through my local Superdrug, I couldn’t help but pick up a box from the new Colour Freedom range. Guys, I think I’m in love.
Created by Knight & Wilson, Colour Freedom are a new brand of semi-permanent hair dyes that contain Shea Butter and Argan Oil to help “nourish, protect and add natural looking shine as your hair is infused with brilliant colour.”
The packaging is simple and informative, with each box coloured the same as the dye it contains. Currently in a pink phase, I picked up the shade “Magenta Dream”. I’ll be honest, before handing over my cash I did put a shout out on twitter for any reviews but they’re very new to the market. At the time of writing this they only have 47 tweets. Bless.
So, what’s the dye like? Well, let’s start with the joy of the tube being “extra large”. It’s got a whopping 150ml of product in, which is fantastic. The box comes with an instruction leaflet and gloves (standard) but also this wheel showing how, using their “Pasteliser” (sold separately), you can turn the colours in to My Little Pony-esque pastel shades.
The dye smells amazing. Like, for reals. If they made shampoo that smelt like this, I would use it all of the time. The consistency is thick enough that it coats each hair without any dripping and the colour straight from the tube is WOW.
As with most semi-permanent hair dyes, they advise that you leave it on to develop for 30mins to achieve a bright colour. I may have left it on for 4hours. Thanks to the lovely natural conditioning ingredients, this didn’t damage my hair in any way. This was my hair before… (I actually quite liked the faded pink)
BOOM! Look at it, just looooook! My hair felt so smooth and soft and just goddam fantastic. The random blue bits have turned a stunning shade of purple and the pink, oh man that pink. It glows in natural light. GLOWS.
Retailing at £6.99, it’s well worth the price. The extra large tube means this could be used at least twice if you have long hair and will easily last me for 3-4 dye-jobs. If you want to go down the pastel route, the Pasteliser is also £6.99 for a 250ml tube.
You can buy Colour Freedom in most Superdrug stores and you should definitely check out their website. Although currently a bit empty looking, it’s got a great tool for testing out the dyes on both pre-lightened and naturally blonde hair.
If you give any of the colours a go, let me know how they turn out in the comments!
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